ergobaby FOR OUTSET
VISUAL IDENTITY REFRESH
Worked within the design team at Outset in a comprehensive brand refresh for Ergobaby.
"With a growing global audience and an evolving modern parent mindset, the opportunity was to reimagine the brand through a more emotionally resonant, design-forward lens. The goal: create a cohesive identity that reflects not only function and safety, but also the deeply personal, everyday moments of parenthood.
Visually, we developed an identity system that balances softness with structure—combining warm, natural tones with clean, modern typography. The packaging design was reimagined to feel intuitive, calming, and premium, enhancing both shelf presence and unboxing experience."
See full design scope at OUTSET-LA.COM.
ERGOBABY.COM
"With a growing global audience and an evolving modern parent mindset, the opportunity was to reimagine the brand through a more emotionally resonant, design-forward lens. The goal: create a cohesive identity that reflects not only function and safety, but also the deeply personal, everyday moments of parenthood.
Visually, we developed an identity system that balances softness with structure—combining warm, natural tones with clean, modern typography. The packaging design was reimagined to feel intuitive, calming, and premium, enhancing both shelf presence and unboxing experience."
See full design scope at OUTSET-LA.COM.
ERGOBABY.COM
