Worked within the design team at Outset in a comprehensive visual identity for World Team Tennis.

"Founded in 1974 by the iconic Billie Jean King, a champion and visionary who built the league on the principles of equality, [WTT] has long stood for more than competition. As the league evolved, the opportunity was to create a more modern brand reflecting the energy, excitement, and community that define the game today.

Through strategic brand development, we established a creative direction centered on momentum, teamwork, and fan connection. This informed a bold visual identity of dynamic graphics, vibrant colors, and contemporary typography... The result is a cohesive, future-focused brand that positions World Team Tennis as an exciting sports entertainment experience built around teamwork, connection, and unforgetable moments."

See full project scope at OUTSET-LA.COM.

WTT.COM